More proof that video is becoming part of every major marketers web and social media strategy. Boston based mutual fund company, Fidelity Investments is turning to video to enhance their “Turn Here” campaign launched in March 2009. On January, 12, 2010, the company announced a “Be The Green Line” YouTube video contest that will allow users to create videos promoting the concept.
James D. Speros, chief marketing officer, Fidelity Investments commented “This contest harnesses the popularity of the campaign and allows consumers to literally be a part of it in a very viral and creative forum.” Of course, many brands have run video contests on YouTube and on their own sites. What’s interesting here is a company like Fidelity, not really known for innovative marketing, is turning to social media and web video in a big and very public way. If you check your Facebook account in a couple of weeks and you see one of your “friends” suggesting you vote or comment on their Fidelity YouTube video you will know their strategy is paying off. The company hopes to be seen by the growing social media universe. The “Turn Here” campaign was developed by their in-house ad agency along with Boston ad agency Arnold Worldwide.
+1 (978)-801-1110
info@rewatchable.com
