A new research study published by the Aberdeen Group compares companies that have achieved a demonstrable Return on Investment (ROI) vs. those that struggle to measure ROI. The study analyzes over 160 companies using corporate video and video conferencing systems for business. The good news is the study found that “the top 20% of organizations had an average Return on Investment on their video investments of 186%, which translates to a payback period of less than seven months”. The bad news is the bottom 30% of respondents were completely unable to measure any quantitative value from their video investments. The great news is video conferencing companies, video software/ video hosting services and video production companies are all figuring out innovative ways to measure and improve ROI related to online videos.
The report “summarizes the top strategies and actions to gain business value from video solutions in the enterprise” and is authored by Hyoun Park. Business Class Video: Defining the Standard of Business Value is currently available for free at aberdeen.com The Aberdeen Group is a research firm based in Boston, Massachusetts.
Rewatchable is a Boston Video Production Company