Does your website load quickly for visitors? This video from Matt Cutts talks about how relevance is still king at Google but if two websites were otherwise equal Google might give preference to the faster website. Lots of things can slow down websites but online video shouldn’t be a big deal when added to your website. Just be careful of video spokespeople wandering around on your homepage or other videos set to automatically play as the website visitor arrives.
The key takeaway from Matt’s video is don’t freak out about website speed but make sure it is considered. If you are doing everything else perfectly but you have a slow website, figure out how to speed it up.
Matt Cutts Google Website Speed Video
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