It’s a given (or at least should be) that any corporate video that your organization produces, appears in, or might be interesting to your company should be featured on your Facebook fan page. What might seem less obvious is that you should almost never use Facebook itself to host that same video. Why not?
The short answer is reach. By uploading your video directly to Facebook, you’re sharing it with your Facebook fans, but no one else. Upload that same video to someplace like YouTube and link to it from your Facebook page, and your Facebook fans receive essentially the same experience and content, but your video also provides value for your organization by generating a second web page that has the opportunity to rank for desirable keywords in search engines like Google, Yahoo! and Bing. Externally hosted video has the added benefit of being much easier to link to from your other social media presences like Twitter and Yelp.
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