Businesses of all sizes are getting smarter about how they are using video on the web. This morning LinkedIn suggested I might want to connect with Liz Silva, owner of HamiltonBookkeeping.net. I didn’t know Liz but I was intrigued because we are keeping an eye out for bookkeeping services and I noticed Liz had a link to a customer testimonial video on her LinkedIn account. I couldn’t resist and watched a very well produced video that profiles various customers and talks about the benefits of using a bookkeeping service.
The video is so well produced I could not help but wonder if Hamilton Bookkeeping was a national company with lots of resources. Turns out they are a rather small firm based in Hamilton, MA. The video did its job by building credibility and getting me to explore their website and their service. Congrats to Hamilton Bookkeeping for being smart about using online video and social media!
The video production company is not credited in the video but if they want a “free plug” they are welcome to add a comment below.
Rewatchable is a Massachusetts Video Production company.
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