Corporate Video Conquering The Internet?

Here’s a terrific article from the BBC News with some fresh stats related to online corporate video.   Corporate video conquers the internet

I won’t rehash the entire article but below you will find some interesting quotes and statistic related to online video and corporate video usage from the article.

“The basic uploading of video, it being encoded, that’s going to become part of all standard systems, it’s all the other stuff, the tracking, analytics, user experience, that’s behind the video site part.”  Thomas Madsen-Mygdal –  23 Video, Co-founder

“We more than doubled the number of our customers in the first half of 2010, and the lion’s share came from non-media customers… starting about two years ago, very organically, we got companies, non-governmental organisations, they were all looking for a platform for their video.”    Jeremy Allaire  – Brightcove, CEO

“If you think about the emotional impact [of video] and the elucidation of visual complexity – this is a genuinely transformational moment.  YouTube will have as much impact as Google in how we think about information.”  Whit Andrews – Analyst, Gartner

“We originally started with the goal of primarily working with media companies. Today about 30-40% of our business actually comes from non-media companies using video.”  Bismarck Lepe  – Ooyala, Founder and President

“We have very clear data: Video drives higher sales, there is a conversion lift in the double digit percentages, and for some it translates into a 100% lift.”  Jeremy Allaire  – Brightcove, CEO

“Video’s becoming a normal part of the web, and the web is about sites, so what we’re focused on is making it easy to build video-centric websites.”  Thomas Madsen-Mygdal – 23 Video, Co-founder

“If your website has video, then it will rank higher in Google rankings, it gives a natural lift in SEO. Users that engage with video spend more time on your website, and more time spent equals higher engagement, whether you are Nike or an NGO.”  Jeremy Allaire – Brightcove, CEO

• Gartner lists video as one of it’s top ten strategic technologies for 2011, and is predicting that by 2013 video will be commonplace online, with 25% of content viewed on the web being pictures, video or audio.

Rewatchable is a Boston Corporate Video Production Company.

Brightcove is based in Cambridge, Massachusetts