The world’s most popular business networking site LinkedIn has a new service called InMaps. InMaps is an interactive visual representation of your professional universe. I’m not sure how useful it is but it is neat to see a visual representation of your business contacts.
InMaps is an interesting concept but how do you tell the world? Video of course! LinkedIn produced a 1 minute video and threw it up on YouTube yesterday – so far it has about 15,000 views. LinkedIn InMaps Video
The video is not exactly a GoDaddy super bowl ad but it is well produced and informative as it touts the new service. Many technology companies struggle with the same problem LinkedIn had here. Companies can spend months, quarters or even years developing a new software, website or other technology that risks going unnoticed if it is not properly promoted. However, with a small budget, good screencast and quick video production a great video can be produced and propagated throughout the web. A well edited, well produced video is the perfect vehicle to educate, promote and get people excited about your new baby.
I’m not sure if I love LinkedIn’s new baby but I do love that they are using video marketing effectively.
Rewatchable – Video Production MA
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