Boston Training Videos From Boston’s Video Marketing Company
Rewatchable is known by many companies in Massachusetts as Boston’s “marketing video company”. We love marketing videos. We love to help companies of all sizes move the needle. We love to help companies sell more and grow their business. However, we do also offer video production services beyond just standard marketing videos.
Our second love is helping businesses with training videos. Sure, training videos are not usually quite as sexy as marketing videos but they can be just as important. Good training videos can help to get prospects, salespeople and the media excited about your latest and greatest product. The more people who understand and can talk about your product the better chance your product has to succeed. Live training will always be needed but training videos have some distinct advantages.
Training Video Advantages
1) Training videos get produced one time but can be used for the entire lifecycle of a product.
2) Training videos are “always on”. Someone wants to learn about your product at 3AM? No problem.
3) Training videos can be watched from virtually any place someone has access to the web or a DVD player.
4) Training videos can be measured. With video hosting services like Wistia, training departments can check to see which parts of their training videos are getting the most and least attention.
5) Training Videos can be incredibly precise. Live training sessions can go “off the rails” as an instructor or students start to interject their opinions or misinformation. Content in training videos can be reviewed and approved.
6) A training video can be a cleverly disguised marketing video. It might not make sense to fly in a prospect or reseller to attend a training session. However, a short training video can be distributed widely and can be used to help get the word out about some new product features and functions. If your reseller in Topeka watches the training its a bonus but probably not a necessity. Video allows you to share training sessions with many more parties without the extra cost.
7) Training videos can be rewound and paused. A long day sitting in a classroom can lead to thoughts of your engine light warning or your upcoming wedding anniversary. Miss something in a training room? Too bad. Miss something in a training video? No problem – just rewind or pause to get a closer look.
8) Refresher training is easy with training videos. We all forget some of what we have learned over time. It usually doesn’t make sense and can be embarrassing to re-attend a live training session. An on-demand training video allows someone to revisit pertinent information at a time and place of their choosing.
9) Training videos can be segmented. Much of the information in a live training session can run together. Training videos allow for segmentation so that learners can dive into a specific subject matter.
10) Many live training sessions come with a free lunch and expensive catering bills. With training videos, the learner is on their own for lunch!
If your business needs help with training videos Rewatchable can help. If your business is based near Boston, Massachusetts we can get you on our calendar within a few days. If you are based outside of the Boston, MA area we can fly out to you within a few weeks or you can fly in your instructor to Boston and we can shoot your video in a hotel conference room.
Planning a training session in the Boston area in the future? Let us know now and we will pencil you into our calendar to make sure we are available if you decide you need us.
Rewatchable – Boston, MA Videographers
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