We love to promote local businesses with video. Local businesses often have the smallest marketing budgets and the greatest need to bring new customers in the door month after month. Small businesses also often have the greatest opportunity for growth as some marketing opportunities are often overlooked.
Google can be criticized for many things but they are still a friend to small business. Google evens the playing field for small businesses and lets them compete with the big guys. 20 years ago if you told a restaurant owner there was a way for them to get in front of more new customers than restaurants like McDonalds, Pizza Hut and Dominos they would be skeptical. If you told them they could do it for free the same person would laugh in your face.
Everyone knows Google Search allows businesses of all sizes to get found. Sometimes businesses pay for the privilege of getting found but the smart ones use search engine optimization techniques to get found in the natural search results for free. Really smart businesses have discovered Google Places. Google Places allows small businesses to create a profile page that will show up prominently on the first page of google results.
Below is an example of what searcher sees if they are searching for the term “Boston Restaurants” The first 7 results are all Google Places results.
If the searcher clicks on the Google Places profile to the right of the listing they will be brought to restaurant’s Google places profile.
A Google Places listing is free and easy to create. The best part is the restaurant owner can add both photos and videos to the listing to entice customers to come visit their restaurant. According to the video below, Google will even send a photographer to the business for a free photo shoot if the restaurant is interested. Of course, if any restaurant in the Boston area is interested in adding high quality videos to their listing or anyplace else Rewatchable can help. Just check out our Boston Restaurant Videos page. Google Places is available for most local businesses – not just restaurants.
Google Marketing Video Promoting Google Places
Rewatchable – Boston Videographers
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