Boston Video Production Blog
Our Video Production Company Loves The Beverly Cummings Center
Rewatchable moved into the Cummings Center in Beverly, MA about a year and a half ago. We love the Cummings Center for many reasons. The Cummings Center complex is huge with over 2 million square feet and 500 diverse businesses. At the Cummings Center, we have a daycare, hair salon, gym, post office, dry cleaner and lots of great restaurants. More importantly, we have lots of neighbors with businesses of all sizes from start-ups to large established companies.
Walking through the long hallways, it is inspiring to see so many businesses and so much innovation. Plus, there’s a fringe benefit to having so many neighbors. If we need an accountant, lawyer or other professional services there are plenty to choose from right under the same roof. The same is true in reverse. If a business at the Cummings Center needs video production services, they know we are local and not working out of our Mom’s basement. We also get the benefit of less travel being needed when we work with our neighbors. Instead of blocking out an hour to travel down to Boston we can leave for the shoot 5 minutes before we need to get there.
In just the last two days we have had two interesting video productions right here in the Cummings Center. Details below:
Webinar Video Production 05/12/11
We have a very smart neighbor that does quarterly webinars for their customers. The webinar usually features their CEO and an industry expert. They use the traditional technology you would expect with a webinar – speakerphone and webinar service. However, they also ask us to produce a video after the fact that they can share with their customers that missed the webinar or attendees who just want to share the information with other people in their organization or elsewhere. The video allows them to repurpose content they have already created while also providing more options for their customers. The company is a thought leader in their field so it is a pleasure to produce their videos as we learn neat stuff.
CEO Video Production 05/13/11
We have another really smart customer with a brilliant idea about how to communicate with his employees. He showed up at our door a month ago asking if we could produce a series of videos so that he could answer questions from his employees located throughout the world as well as right here in the Cummings Center. The answer was a big yes. We helped shape the video, kept it at a reasonable duration and we can edit out parts of the video he decides he might not like after he sees it. Although, he was so good and so “real” with his employees we don’t anticipate there will be much video editing required. We also will color correct the video and of course we used professional audio equipment so the audio will sound great. Home grown CEO videos can be terrible if the audio is not done right. Effective leadership starts with great communication – one thing we know for sure after today’s shoot – this CEO is a great communicator and we’re guessing a pretty terrific leader!
Rewatchable – Massachusetts Videographers.
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