Can Video Help SEO?

Can Video Help SEO?

Can video help SEO?  As a video production company specializing in web videos, we are probably pretty biased when it comes to answering questions about video helping search engine optimization. With that said, our answer is an unequivocal YES.  For a less biased look at the question, check out a recent article by SEO gurus Wordtracker.com 5 ways video can seriously help your SEO.

Here are 3 reasons Rewatchable believes Video helps SEO.

1) Google loves great websites.  How does Google know a website is great?  Google tracks how long visitors stay on a website.   If the visitor, takes a quick look and abandons the site that is a pretty good indication to Google that the site did not deliver the content the web searcher was seeking.  On the other hand,  if the Google searcher clicks on a search result and does not immediately come back to Google looking for better results that is a pretty good indication the website if offering content that is useful to the searcher.  Video helps in two ways.  1) If a web visitor watches a 2 minute video they will necessarily be on the site 2 minutes longer than they would be if they did not watch the video.  2) After watching a a good web video, the website visitor should be more invested in researching the organization and will likely check out more pages on the website.

2)  Need links to your website?  The description field of a YouTube video allows you to link directly back to your website.  Plus, if you have a good video other websites will naturally link to your video and your site.

3) Videos show up in Google search results.  Even if someone doesn’t find your site directly they might find your video in Google search results.  For instance, if you Google the term “customer testimonial video” you should find a video for Rewatchable. We find once someone finds that video they often click on the link back to Rewatchable.com or Google Rewatchable to find out more about us.

Rewatchable – Boston Videographers