Web Video Promotes Spotify
The internet is abuzz about a new, alleged iTunes killer called Spotify. Spotify has been rumored to come to the US for many years and now you can get a free Spotify acount if you are lucky enough to get an invite to the service. The service boasts more than 15 million songs that you can listen to on your PC or mobile device. The music service is ad supported and limits listening time unless you get a premium account. The service has been a big hit in Europe so their launch in the US will be very interesting to watch.
But Rewatchable is a video production company, so why do we care about a music service? Well, we really don’t care so much about the service itself. We care about how Spotify has undertaken to promote themselves. Check out www.spotify.com and you will notice a large amount of web real estate is dedicated to web video that introduces the service in a very simple and effective manner. The web video allows someone checking out the service to understand what the company offers in about 1 minute. The web video was created without cameras by carefully using text animation, basic image animation and of course music. So far, the video already has around 100,000 views on YouTube.
Rewatchable – Boston Videographers