Social Media ROI Video
At Rewatchable, we think of ourselves as less of a standard video production company and more of a marketing/social media video company. We are interested in anything related to marketing, public relations and social media because we are always looking for new ways to help our customers spread their message. David Meerman Scott is a social media guru we have followed for a long time so we were thrilled to have the opportunity to work with him recently. We first met David at a Direct Marketing Association event in Boston this fall where we produced a video for our client SAS . The idea of the video was to take a keynote speech and make it even more rewatchable with some video editing polish. In the video, you will see David talk about new opportunities related to marketing, PR and social media. VIDEO LINK: The Power of Real-Time Marketing Takes Focus at DMA2011 In the video, you will see David is particularly passionate as he talks to the audience about social media ROI and how it is measured.
David liked our first video, so a couple weeks later, we met with him at his office to produce a short video focused entirely on Social Media ROI. In the video, we were able to use footage David has taken on his flip cam from speaking events all over the world. In the video, David asks various audiences about measuring social media ROI compared to measuring ROI for devices like iPhones and Blackberries. It is interesting to see how similar the answers are and even more interesting to see David rant about the hypocrisy.
Social Media ROI Video
Not only is David a great author, he is also a fantastic public speaker. His keynote speech was terrific but we were really impressed to see how natural he was on-camera for the Social Media ROI video. We are accustomed to taking our time with on-camera talent until the person in front of the lens is very comfortable. We also provide coaching as needed to make sure we get the best content we can. David needed NO coaching. He is a real pro and we were done with the shoot within about 15 minutes!
Below is a list of some of David’s books.
The New Rules of Marketing & PR
Marketing Lessons from the Grateful Dead
Below is a list of some articles/videos related to Social Media ROI
Social Media ROI: Stop Worrying, Start Interacting
Measuring Social Media ROI: 3 Things to Consider
9 Important Elements of a Social Media ROI Report
How to Estimate Your Social Media Return on Investment
Social Media ROI: Socialnomics (VIDEO)
Social Media ROI(VIDEO)
Rewatchable – Video Production Boston, MA