by Ryan Reed | Nov 9, 2012 | Portfolio, Videos
Cartera chose Rewatchable to create a customer testimonial montage for their OfferLink card-linked rewards program, which we produced using five clients of varying size and location. The video mixes testimonials from Eileen’s Special Cheesecake, Kate’s...
by Ryan Reed | Nov 8, 2012 | Portfolio, Videos
This series of four Keane music videos features the British band playing in the Foundation Room at the House of Blues in Boston and was produced for local radio station 92.5 the River. The Foundation room is an extremely intimate, dimly lit (really dark) venue, which...
by Ryan Reed | May 30, 2012 | Opinion, Tips, Videos
BRACE YOURSELF BEFORE CLICKING THIS LINK, INTREPID MARKETER, FOR YOU ARE ABOUT TO WITNESS… THE WORST CORPORATE VIDEO…EVER! From the makers of the apparently awful and misery-inducing screen capture software Camtasia Studio 7 comes the absolute worst...
by Ryan Reed | May 28, 2012 | Opinion, Tips
Apple’s marketing for Siri started with a technical demo: The demo video was part of a set of product videos featured prominently on apple.com as part of the introduction for the iPhone 4s, and it did its job – it told you what Siri did, gave a few use...
by Ryan Reed | May 11, 2012 | News, Opinion, Tips
In 1984, Steve Jobs played American president Franklin Delano Roosevelt in an internal corporate video spoofing the traditional ‘rally the troops’ message. What lessons can we, as marketers using corporate video, take from this newly unearthed gem? TREAT...
