by Ryan Reed | May 17, 2013 | News
Fascinating article from David Meerman Scott on the way marketers value content creation. In it, he posits that because content lasts and has a durable impact on your marketing efforts, it’s a mistake to view content creation exclusively in terms of the expense...
by Ryan Reed | May 16, 2013 | Opinion
The iPhone seems like it should be a perfect tool for business video production. It’s small, affordable, ubiquitous, and captures a very high quality image. Unfortunately, like so many other great small cameras, the iPhone’s internal microphone isn’t...
by Ryan Reed | May 15, 2013 | Tips & How-To
Historic Salem, MA is perhaps best known for the Salem Witch Trials of 1692, and more recently as a national destination for Halloween revelers. But Salem is also an extremely popular location for all sorts of film and video production. Located roughly 30 minutes...
by Ryan Reed | May 13, 2013 | Opinion
Great article over at Wistia on the role engagement can play in using business video analytics to tweak your content and improve your video marketing results. In short, Wistia is a business-focused streaming video hosting service that offers an engagement graph that...
by Ryan Reed | May 12, 2013 | Uncategorized
Wanna see some next-level inbound marketing using video? Check out Dove’s ‘Real Beauty Sketches’ video (embed above). What’s so great about it? 1) It’s great content. This is immensely sharable stuff – it rings true, has a...
