The Death of a Great Video Campaign – Apple Siri

Apple’s marketing for Siri started with a technical demo: The demo video was part of a set of product videos featured prominently on apple.com as part of the introduction for the iPhone 4s, and it did its job – it told you what Siri did, gave a few use...

3 Lessons From the ‘Steve Jobs as FDR’ Video

In 1984, Steve Jobs played American president Franklin Delano Roosevelt in an internal corporate video spoofing the traditional ‘rally the troops’ message. What lessons can we, as marketers using corporate video, take from this newly unearthed gem? TREAT...

iOS & Android App Video Production

iOS & Android App Video Production Has your business developed a great app for the iPhone, iPad or an Android device?  Like most things,  the best way to show off your app is with video!  Rewatchable can produce  a professional, fast moving video that shows off...

Xperttech – Company Intro

Xperttech is a pioneering Information Technology staffing and recruiting firm that wanted a dynamic, energetic centerpiece video for their homepage in order to introduce visitors to their service offerings and corporate culture. They also wanted it to feel organic and...