“A Thousand No’s For Every Yes”

This recent video from Apple about its design philosophy really resonated with me. One line in particular – “A Thousand No’s For Every Yes.” This is the essence of editing. Attention is so precious, so valuable, so scarce, that the key to...

Vicam Vertu Reader Product Video

Here’s a video combining live action and motion graphics which we produced for Vicam’s Vertu Lateral Flow Testing System. The entire video was shot on-site at Vicam’s facility using ambient light.