by Ryan Reed | Jun 3, 2013 | Tips & How-To
‘Elevator pitch’ is a term that refers to a quick, concise pitch for your business, product, or service. Its name comes from the idea that your pitch should be short enough that you can give it to a (captive) prospect in the time it takes them to reach...
by admin | May 31, 2013 | News
Enterprise Training Video Heres a great article Making the Business Case for Video in the Enterprise and a video of the related panel discussion. The video was apparently shot at the Enterprise Video Conference in Los Angeles, CA back in October of 2012. One of...
by Ryan Reed | May 30, 2013 | Glossary
B-Roll DefinitionThe term B-Roll is used to describe secondary footage used in a production. Often used to cover edits, add visual interest to a primary shot, or to establish or inform a scene’s location, b-roll is a fairly generic term that can be applied to...
by Ryan Reed | May 29, 2013 | Tips & How-To
Editing corporate video is hard. There’s seldom a script to work from, your subjects are probably nervous in front of the camera, and you don’t have much attention (~5 min per day) to work with from your target audience of viewers. Here are five of our...
by Ryan Reed | May 21, 2013 | Tips & How-To
Let’s get right to the point – the #1 secret to getting the best sound for your business video production is… Place the microphone as close to your subject as possible. No voodoo, no trickery. Regardless of the microphone, regardless of the...
by Ryan Reed | May 17, 2013 | News
Fascinating article from David Meerman Scott on the way marketers value content creation. In it, he posits that because content lasts and has a durable impact on your marketing efforts, it’s a mistake to view content creation exclusively in terms of the expense...
