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Do You Tube?

Video production clients are often surprised when we suggest that they consider using YouTube to host corporate video. After all, isn’t YouTube all about dogs on skateboards, finger biting babies and a never-ending parade of memes?  Sure, but YouTube is also...

Business Card Marketing Company Uses Video for Recruiting

Boston Based Company Uses Video To Hire New Employees Vistaprint is the business card king of the internet.  Their business cards are good but their marketing is great!  If your email address gets caught in their crosshairs you will inevitably get deluged with offers...

Boston Research Company Touts Positive ROI With Video

A new research study published by the Aberdeen Group compares companies that have achieved a demonstrable Return on Investment (ROI) vs. those that struggle to measure ROI.  The study analyzes over 160 companies using corporate video and video conferencing systems for...

Web Marketing Expert Recommends Customer Testimonial Videos

I just got around to reading an email I received from the  internet marketing experts over at HubSpot.   The email talks about 5 reasons websites fail and 5 easy fixes.   The piece that caught my attention is  something Rewatchable talks about all the time —...

Google Buys Online Video Service Platform

Will online video be important to the future of the web?   Google seems to think so.  They just acquired online video platform Episodic.  Episodic’s video service offers features like user activity analytics, live streaming and video monetization...

McKinsey: Consumer Engagement Key to Internet Sales Strategies

In the most recent McKinsey Quarterly (free subscription req’d), David Edelman correlates the use of an integrated online marketing strategy to increased sales: Active digital marketers tend to devote about 30 percent of their marketing budgets to paid media and...