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Corporate Video Tip: Get a Shotgun Microphone

Bad audio and corporate video seem to go hand in hand, but they don’t have to. What’s the easiest way to improve your corporate video audio?  Buy a shotgun microphone.  The microphones built in to most modern video cameras are omnidirectional (meaning they...

Customer Testimonial Video Page – Great Examples

If your business is serious about converting prospects into customers,  you are probably considering adding customer testimonial videos to your website, social media and email marketing campaigns.  Customer testimonial videos can sometimes be under-produced and end up...

HubSpot’s Take On Universal Search Is Spot On

We received an email this morning from HubSpot.  HubSpot is an internet marketing company based out of Cambridge, MA that is setting online world on fire. In just a couple of years, they have added more than 2,000 customers.  The email I received I’m sure was...

The Sexiest Metric Ever According To Google

Building traffic to your website isn’t easy.  The first thing you need to do is create great content that attracts visitors and keeps them around.   How do you know if you have truly great content?  You need  to take a look at metrics from web analytics packages...

Salesforce Says YES To YouTube For Business To Business Videos

Salesforce.com is one of the largest business to business companies out there.  The hosted CRM company has more than 67,000 customers of all shapes and sizes.  For a video strategy, Salesforce.com  has cast their lot with YouTube.  We all know YouTube is the home of...

Best Non Profit Video Production YouTube Contest

YouTube announced a contest to celebrate great videos in their non-profit program.   If you are non-profit and you have a video production that you think is extra special you should enter the Non Profit Video Awards.   You must enter your your video in the.....