by Ryan Reed | May 13, 2013 | Opinion
Great article over at Wistia on the role engagement can play in using business video analytics to tweak your content and improve your video marketing results. In short, Wistia is a business-focused streaming video hosting service that offers an engagement graph that...
by Ryan Reed | May 10, 2013 | Opinion, Tips & How-To
What’s the perfect length for a marketing video? Is there a perfect length? Perhaps surprisingly, the answer is yes. The perfect length for a marketing video is the shortest amount of time it takes to deliver your message, within the bounds of attention that...
by Ryan Reed | May 2, 2013 | News, Opinion
Interesting article over at GigaOm about Yahoo!’s failed acquisition attempt of DailyMotion. Towards the end of the article, Janko Roettgers lists Yahoo!-owned Flickr is listed as one of the secondary strategic targets, given the company’s historical...
by Ryan Reed | Apr 25, 2013 | Opinion
We spend a lot of time thinking about the ‘pillar video.’ The ‘if I could only show my best prospect one video, this would be the video’ one. What is it? A corporate profile video? An elevator pitch? An explainer video? Well, here’s my...
by admin | Dec 28, 2012 | News, Opinion, Tips, Videos
Customer Testimonial Questions Are you thinking about creating a customer testimonial video? A great customer testimonial video starts with great questions. Of course, every customer is different and every customer testimonial video is very different. However, there...
by Ryan Reed | May 30, 2012 | Opinion, Tips, Videos
BRACE YOURSELF BEFORE CLICKING THIS LINK, INTREPID MARKETER, FOR YOU ARE ABOUT TO WITNESS… THE WORST CORPORATE VIDEO…EVER! From the makers of the apparently awful and misery-inducing screen capture software Camtasia Studio 7 comes the absolute worst...
