by Ryan Reed | May 28, 2012 | Opinion, Tips
Apple’s marketing for Siri started with a technical demo: The demo video was part of a set of product videos featured prominently on apple.com as part of the introduction for the iPhone 4s, and it did its job – it told you what Siri did, gave a few use...
by Ryan Reed | May 11, 2012 | News, Opinion, Tips
In 1984, Steve Jobs played American president Franklin Delano Roosevelt in an internal corporate video spoofing the traditional ‘rally the troops’ message. What lessons can we, as marketers using corporate video, take from this newly unearthed gem? TREAT...
by Ryan Reed | Jan 29, 2012 | News, Opinion
LongTail Video, makers of JW Player (which is an excellent choice if you must host your own video) have released their ‘State of HTML5 Video’, detailing the overall and feature-specific compatibility of HTML5 video in today’s most popular web...
by Ryan Reed | Oct 11, 2011 | Opinion
Wanna know how to make a third of your market cap disappear? Follow up an egregious price increase by splitting a beloved, integrated service into two lesser, incomplete, separate services. Then give one of those businesses an almost impossible to spell name and...
