by Ryan Reed | Nov 20, 2017 | Tips & How-To
As corporate video creators, it’s not uncommon for us to produce a video as short as two minutes from upwards of 3-4 hours of interview material. And while our interviews are usually focused on a clear and pre-defined story, it’s also not uncommon for our interview...
by Ryan Reed | Jul 11, 2016 | Tips & How-To
Smartphones are everywhere, but the challenge most marketers and entrepreneurs quickly encounter when shooting video with their smartphone is that while the picture may look professional, the audio sounds, well, awful. Enter the Rode SmartLav+ (Amazon link), an...
by Ryan Reed | Sep 13, 2013 | Tips & How-To
Putting yourself in front of a camera to shoot a business video takes a little bit of bravery. You’re representing your business, you’re probably worried about how you look, and you’re probably overthinking what you’re about to say. The first...
by Ryan Reed | Aug 14, 2013 | Opinion, Tips & How-To
Once upon a time… Creating a business video can seem a lot like a fairy tale from the outside the creation process. You want to make the greatest thing ever – you’ll introduce your amazing company, your amazing people, and your amazing ideas, all...
by Ryan Reed | Aug 12, 2013 | Tips & How-To, Videos
You’ve written a great script, but no matter what you try, your on-camera talent sounds awkward and unconvincing. What’s up? Usually, you can trace this problem back to one issues – not reading your script out loud and smoothing it out for speech....
by Ryan Reed | Jul 25, 2013 | Tips & How-To
Vanity. It’s real, it’s powerful, and as a marketer using business video, it’s a pervasive and understandable objection that you’ll need to overcome with each your victims, er, subjects. The usual fears? The camera makes you look fat. High...
